EP4 GWF - How to communicate your company's vision and inspire your team

Introduction 

Anyone who creates a company does so because, at the very least, they have a vision. Or at least, they should. A company is born to respond to something missing in society, to solve a problem or create an opportunity. But what we often see is that this purpose gets lost along the way. What was meant to be an inspiring vision becomes just a business that merely survives.

• Explains the importance of vision in the real estate sector.

• Sets the context: leaders, consultants, and companies need more than short-term goals.

• Hook: “Today I’ll share with you the 7 levels that separate companies that merely exist from those that truly lead. And you’ll be able to recognize which level you’re at right now.”

Level 1 – Companies without a clear vision 

The first level is, unfortunately, where many companies find themselves: they don’t have a clear vision. They do business, they close deals, but they don’t really know why, or where they’re headed. It’s like running on a treadmill: lots of movement, but going nowhere.

• Problem: these companies survive but don’t inspire.

• Consequence: unmotivated employees, clients who feel a lack of identity.

• Metaphor: “It’s like sailing without a map, any direction works, but none takes you where you want to go.”

Level 2 – Founder with vision but no communication 

At the second level we see a common scenario: the founder has a strong dream, but doesn’t know how to communicate it. He sees the future, but the team doesn’t. And if your team doesn’t see it, they don’t believe in it, and if they don’t believe, they won’t walk alongside you.

• Example: an entrepreneur who “sees far ahead,” but the team keeps working only for a paycheck.

• Insight: “A vision that isn’t communicated is just an idea in your head. It needs to leave you; it needs to be translated for those walking with you.”

Level 3 – Communicating is not the same as inspiring 

And even when some manage to communicate, they often confuse communicating with inspiring. Communicating is saying what we want. Inspiring is showing why it matters. It’s touching the emotion.

• Practical example:

  • Communication: “We want to be market leaders.”

  • Inspiration: “We want to be market leaders because we believe every family deserves a home where they can grow with safety and dignity.”

• Message: “Inspiration is what turns words into energy.”

Level 4 – Inspiration without mobilization isn’t enough 

But even inspiration, on its own, isn’t enough. Have you ever been to those talks that leave you fired up, but two days later everything is back to normal? Inspiring without mobilizing is like lighting a match without having any wood for the flame.

• Core point: vision and inspiration must be turned into daily behaviors, clear processes, and tangible goals.

• Without mobilization, the vision dies at the initial emotional spark.

Level 5 – Mobilizing teams without shared purpose 

At the fifth level, many leaders do manage to mobilize. The team works, they push hard… but something doesn’t quite fit. Because mobilization is happening out of obligation or just for the salary. And that doesn’t last.

• Problem: burnout, high turnover, lack of real commitment.

• Explanation: “People can work for money or for obligation, but they only stay for purpose. They only truly commit when they realize they can fulfill their own dreams through your company."

Level 6 – Aligning purposes: the turning point 

And here we arrive at the sixth level: the moment everything changes. It’s when you manage to align purposes. My dream as a leader can align with your dream as a collaborator. I help you achieve your personal goals, and you help me achieve the company’s vision.

• Explanation: this is the true “emotional contract” between leader and team.

• When this happens:

  • The leader stops pushing, and starts naturally pulling.

  • The team stops resisting, and begins to feel they belong.

• Result: resilient, united, committed teams.

Level 7 – From vision to conscious execution 

Finally, the seventh level: when vision stops being just a beautiful idea and becomes conscious execution. Here, we’re not only talking about strategy, we’re talking about consistency, culture, and identity.

• Traits of leaders and companies at this level:

  • Decisions aligned with values.

  • Processes that sustain the vision.

  • People who feel part of something bigger.

• Result: companies that don’t just succeed but create real impact in the lives of clients and collaborators.

Conclusion + CTA 

If there’s one thing I want you to take away today, it’s this: having a vision isn’t enough. You need to communicate it, inspire, mobilize, and above all, align purposes. That’s the only way you can transform a business that merely survives into a company that leaves a legacy.